一、 市场选择和定位
1、市场选择
(1) 目标市场的概念、含义——选择适合自己的，找到重点目标
(2) 选择目标市场的要求(5)
足够的持续的购买力;彼此变化一致，同生共长;避开强大竞争对手，占领市场;利于建立信息网络;通畅的销售渠道。
2、市场定位
(1) 市场定位的含义
(2) 市场定位的内容
产品定位：产品的特色，客户心理、金融产品本身的价格水平以及质量方面
银行形象定位：经营理念、标志、商标、专用字体、标准字彩等
(3) 市场定位的步骤
识别重要属性，找到客户的关注点;制作定位图，在夹缝中生存;
定位选择：主导式定位、追随式定位、补缺式定位(市场规模、产品类型、技术手段);执行定位
四大解题要决:语义连接法;逻辑关系对应分析法;同义复现法;褒贬一致法来源：考试大（一） 语义连接法来源：考试大1. 表示时间关...
Passage 4 The phrase "civil disobedience" is usually attributed to the nineteenth-century American philosopher Henry David Thoreau. Although the concept is unquestionably much older （its...
Passage 6 For me, scientific knowledge is divided into mathematical sciences, natural sciences or sciences dealing with the natural world (physical and biological sciences), and sciences de...
Passage 8 The conflict between good and evil is a common theme running through the great literatureand drama of the world, from the time of the ancient Greeks to all the present. The prin...
Passage 5 In taking up a new life across the Atlantic, the early European settlers of the United States did not abandon the diversions with which their ancestors had traditionally relieved t...