Pizza Hut may have discovered a new route to a man’s heart — through his nose.

The chain is releasing the limited-edition scent, which smells of “freshly baked, hand-tossed dough,” in response to an Internet joke that began last August.

limited-edition：发行额有限的限定版

According to a company news release, Pizza Hut Canada’s marketing firm, Grip Ltd., asked the chain’s Facebook fans what they would name a perfume that smelled like “a box of Pizza Hut pizza being opened.” When the post went viral — earning more than 300 frenzied comments — they decided to make good on the gag.

An aromachologist brewed 110 bottles of Eau de Pizza Hut, which the chain sent to 110 Facebook fans. The perfume commemorates Pizza Hut Canada reaching 100,000 Facebook fans, according to the news release.

commemorate：纪念，庆祝

The process was not always tasty, though, marketing director Beverly D’Cruz told the Global and Mail. “All of them were not fun,” she said. “Cheese. You’d think cheese smells nice. Not so.”

marketing director：营销总监，市场主管

D’Cruz also said in the news release that the chain has no plans to market the scent en masse. But if the Internet buzz is any indication, consumers are hungry for more. Pizza Hut Canada’s Facebook wall is plastered with comments from eager buyers such as Theresa Naser Morlan, who writes that she would “do anything to get one.” One blogger already has posted a list of “ten other food fragrances I’d like to see bottled,” including pad Thai, spaghetti Bolognese and cheeseburger.

en masse：全体的（法语）

Burger King beat her to the last one. It retailed its meat-flavored body spray, Flame by BK, for $3.99 a bottle in 2008.

【新闻快讯】据美国合众国际社12月6日报道，位于加拿大的必胜客快餐连锁店近日向其脸谱上粉丝赠送了110瓶披萨味的香水。之前此家必胜客曾举行一项竞赛，要求网友们为一款虚构香水命名，香水的味道闻起来“就像是一盒刚打开的披萨”。结果，网友的积极回应促使必胜客生产了110瓶香水并将它们赠送给了其在脸谱上的粉丝。据报道，在必胜客推出香水之前，快餐连锁店汉堡王于2006年也曾推出一款肉味的身体喷雾。

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