今天小编为同学们整理了BEC高级的口语话题：市场营销，供同学们参考，一起来学习吧！

市场营销

(1)产品属性:

Brand； price；quality； after-sales service reputation； reliability

(2)价格的制定：

影响因素:competition； supply and demand； customer perception of price

措施: offer seasonal /trade/cash discount to stimulate demand/ boost sale/ Carry out survey to find out customers' needs and tastes

(3)产品推销/推广:

目的: aim at target market； promote product efficiency； meet and beat fierce competition； capture a large market share

方式:

an advertising campaign

2. personal selling： employ some experienced salespeople

3. sales promotion： offer promotional gifts coupons 优惠券;rebate回扣;loyalty scheme; sweepstake 抽奖;free samples trading stamps contest

4. publicity: mass media

好处:attract potential customers；boost the sale of product ；encourage customers to try new products

(4)客户服务customer service

目的: increase the level of customer satisfaction ；meet customers’expectation； improve the

standard of customer service

提高服务质量的措施:

1. Have an after-sale services supervision system（monitor，supervise)

2. staff training programme (improve staff friendliness； the speed of service； learn to

deal with customer complaints)

3. check sales figures regularly

4. obtain feedback from customer (set up a hot line ；conduct a survey)

(5)留住顾客

目的: maintain customer loyalty

措施:

1. understand what the customer needs

2. provide high quality product and good service

3. offer some discount to regular customer

4. upgrade interior decoration