Although the use of athletes as endorsers and the amount of money spent on these endorsers is increasing, there still remains much to be learned about how consumers perceive athlete endorsers and the variables that influence endorser effectiveness.

让步转折状语从句、宾语从句和定语从句

perceive vt. 察觉、感知

variables n. 变数、变量

The study seeks to determine whether the gender of the consumer who is exposed to a celebrity endorsement will impact how that consumer views a male or female celebrity endorser.

宾语从句、定语从句

determine vt. 确定

is exposed to... 使易受、暴露于………

Female celebrity endorser 女名人代言者

从行文架构来说，本篇文章引证了多位专家的发现和观点，这在学术类阅读中也是比较常见的。事实上，任何一篇能编排出人名-观点型Matching题目的雅思阅读文章，都可以被看作这篇文章在结构上的翻版。考虑到人名-观点型Matching本身又是雅思阅读高频题型之一，本文的借鉴意义更加明显。

【真题预测】根据刚才关于celebrity advertising的原版文章，我们来练习一下雅思阅读的常考题型之—— 人名-观点搭配题：

Look at the following statements (Questions 1-3) and the list of researchers below.

Match each statement with the correct researcher(s), A-D.

Write the correct letter, A-D, in boxes 1-3 on your answer sheet.

NB. You may use any letter more than once.

1. The causes that many large corporations have been employing some famous people in society to advertise their products were quoted in the introductory part.

2. There can be many famous people's images in a range of media like radios or television.

3. The top-ranking sportsmen endorsement expenditures have been constantly soared to over $1 billion during the past decade.