今天小编给大家带来BEC初级常见口语话题（市场营销），一起来学习吧！

市场营销(产品相关的话题)

产品属性：

brand 品牌   price价格   quality质量   after-sales service售后服务   reputation声誉  reliability可信度

一、价格的制定

影响因素：competition竞争   supply and demand供给和需求   customers'perception of price客户对价格的感知 

措施：offer seasonal /trade/cash discount to stimulate demand/boost sale     提供季节性/商业/现金折扣以刺激需求/促销

Carry out survey to find out customers' needs and tastes  对客户的需求和品位进行调查

二、产品推销/推广

目的

•  aim at target market;
•  promote product efficiency;
• meet and beat fierce competition capture a large market share

方式

• launch an advertising campaign
• personal selling：employ some experienced salespeople
• sales promotion：offer promotional gifts 提供促销礼品   free samples 免费的样品   coupons 优惠券    rebate 回扣   loyalty scheme 忠诚顾客奖励计划   sweepstake 抽奖 trading stamp优待券
• contest publicity： mass media

好处

•  attract potential customers
•  boost the sale of product
•  encourage customers to try new products

三、客户服务目的

•  increase the level of customer satisfaction;
•  meet customers' expectation;
•  improve the standard of customer service

四、提高服务质量的措施

• Have an after-sale services supervision system
• staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)
• check sales figures regularly
• obtain feedback from customer (set up a hotline;conduct a survey)

五、留住顾客

•  understand what the customer needs
•  provide high quality product and good service
•  offer some discount to regular customer
•  upgrade interior decoration  升级室内装饰

六、招待客户

招待方式+具体目的

• arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business
•  show them around our company, especially the best part + give them an overview of our facilities and production methods
•  take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor