今天小编给大家带来BEC初级常见口语话题（市场营销），一起来学习吧！
市场营销(产品相关的话题)
产品属性：
brand 品牌 price价格 quality质量 after-sales service售后服务 reputation声誉 reliability可信度
一、价格的制定
影响因素：competition竞争 supply and demand供给和需求 customers'perception of price客户对价格的感知
措施：offer seasonal /trade/cash discount to stimulate demand/boost sale 提供季节性/商业/现金折扣以刺激需求/促销
Carry out survey to find out customers' needs and tastes 对客户的需求和品位进行调查
二、产品推销/推广
目的
- aim at target market;
- promote product efficiency;
- meet and beat fierce competition capture a large market share
方式
- launch an advertising campaign
- personal selling：employ some experienced salespeople
- sales promotion：offer promotional gifts 提供促销礼品 free samples 免费的样品 coupons 优惠券 rebate 回扣 loyalty scheme 忠诚顾客奖励计划 sweepstake 抽奖 trading stamp优待券
- contest publicity： mass media
好处
- attract potential customers
- boost the sale of product
- encourage customers to try new products
三、客户服务目的
- increase the level of customer satisfaction;
- meet customers' expectation;
- improve the standard of customer service
四、提高服务质量的措施
- Have an after-sale services supervision system
- staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)
- check sales figures regularly
- obtain feedback from customer (set up a hotline;conduct a survey)
五、留住顾客
- understand what the customer needs
- provide high quality product and good service
- offer some discount to regular customer
- upgrade interior decoration 升级室内装饰
六、招待客户
招待方式+具体目的
- arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business
- show them around our company, especially the best part + give them an overview of our facilities and production methods
- take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor
