15 Business consultancy is one of the most competitive areas in the service sector. Huge fees are charged to the customers, but the customers have huge expectations in return. This has led to a growing feeling of disillusionment 'What do these people do that we couldn't do for ourselves?' Well, here we have a uniquely creative consultancy company that produces revolutionary ideas for projecting a corporate image to the outside world. Their methods are starting, but they certainly get results.16 Some of us can remember the days when a visit to the supermarket was no fun. If you needed information, there was never an assistant in sight. And when you did find one, they knew less than you. Well, that time is long past, and the seminar I watched recently at our award-winning supermarket was a revelation. It endeavoured to keep sales assistants up-to-date with information about food technology, how to access product information on the store intranet, and so on. And that's what gave this supermarket its edge.17 Has this happened to you? You're paid small fortune to have a kitchen installed. The fitters have gone, you switch on the dishwasher, and the next thing you know, the kitchen's flooded. Our award-winning company has a 24-hour phone service, seven days a week, with a reply guaranteed by real people within three minutes. And if it's an emergency with one of their appliances, an engineer is out to you on the same day. Service like this is rare these days.

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