18 We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them. 19 Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through the internet. I was just browsing through the list of suppliers one day and I noticed their name. I looked them up and found that they had this fantastic discount available that particular month. We ordered various things and the quality was so good. We've continued using them. 20 We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. l'd seen the ads on TV and they really put me off. I just couldn't see the appeal. But then someone I met at a training day told me we should use them. His company had used their service for years with no complaints so we followed his advice. 21 We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of the local suppliers. However, we had a visit from a sales representative from one company and we asked him to make up some complimentary printed letterheads for us. They were exactly what we wanted so that was the deciding factor. I think that personal touch gives a company far better results than advertising ever can. 22 Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relatively near and we could even pick things up ourselves if necessary. But unfortunately they just became too expensive. Now that express delivery services are widely available, distance is no longer a consideration and we've been able to choose someone who can give us the best package for the lowest cost.

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