Unit One: Company Operation and Management公司运作和管理
1.8 Business Ethics 商业道德
相关单词掌握:
Credo 信条
Integrity 诚信,正直
Recall 召回
Corporate performance 企业运作,亦作Company performance
Turnover 营业额
Dividend 红利,股息
Pay off 盈利,还清(债务等)
Mitigate 减轻
Corporate social responsibility 企业的社会责任(简称CSR)
Compensation 补偿
Mini-presentation
商业道德(Business Ethics)是指公认的道德规范在具体商业情景(business situation)和商业活动(commercial activity)中的应用。在商务决策和运作过程中,越来越多的企业会遇到这样的问题:环境问题(environmental issue)、信用问题(credit issues)、社会责任问题(corporate social responsibility)等。因此,遵守商业道德成为企业经营方式(business practice)的重要环节。目前在国内外,商业道德已经被纳入主流商务教育中,如工商管理硕士(MBA)的必修课。
What’s important when…? Measuring corporate performance 衡量企业绩效需要考虑哪些要点? 1.Business ethics 商业道德 2.Environmental protection 环境保护 |
Discussion
Solving the Food Safety Crisis 解决食品安全危机 The confectionary you work for is now facing a serious safety crisis: a small kid was choke on the gel candies you have marketed to children. You have been asked to help solve the problem. Discuss the situation together, and decide: 你们所在的糖果厂正面临着严峻的安全危机:一个小孩食用你们专为儿童生产的果冻时被噎住了。请你们协助解决这一问题。讨论并决定: should be done with it. 公司应该做些什么 to improve the product. 如何改进该产品 |
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